1. Course Status : Upcoming
2. Course Type : Core
3. Language for course content : English
4. Duration : 6 weeks
5. Category : Management
6. Credit Points : 4
7. Level : Graduate
8. Start Date : 15 Jul 2025
9. End Date : 31 Oct 2025
10. Enrolment Ends : 31 Aug 2025
11. Exam Date : 05 Sept 2025
12. Industry Details : Manufacturing, Trading and Service
13. Course Aims
· To introduce foundational concepts and structures in business administration.
· To explain core management principles and decision-making processes.
· To familiarize students with key business functions and daily operations.
· To develop awareness of contemporary business challenges and essential soft skills.
Brief Description
Gain essential knowledge of business administration fundamentals.
Explore key functions like marketing, finance, HR, and operations.
Understand contemporary challenges including digital transformation and globalization.
Build vital soft skills for the modern workplace.
Prepare for real-world business with practical tools and case studies.
14. Learning Outcome
· Identify and describe foundational business administration concepts and structures.
· Analyze and apply core management principles to organizational scenarios.
· Understand the roles and interactions of key business functions.
· Evaluate contemporary business challenges and propose effective solutions.
· Demonstrate essential soft skills for effective teamwork and workplace success.
15. Suggested Readings
· Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
· Laudon, K. C., & Laudon, J. P. (2020). Management Information Systems: Managing the Digital Firm (16th ed.). Pearson.
· Robbins, S. P., & Coulter, M. (2018). Management (14th ed.). Pearson.
· Tarhini, A., Hone, K., & Liu, X. (2014). Measuring the Moderating Effect of Gender and Age on E-learning Acceptance in England: A Structural Equation Modeling Approach for an Extended Technology Acceptance Model. Journal of Educational Computing Research, 51(2), 163-184.
16. Course Introductory Video
- Teacher: Admin User